Denim has been an iconic fabric for generations. It is a fabric like no other with quixotic properties of losing its indigo colour after washing, bleaching and sunlight exposure. As well as harnessing the desire of both the mass jeans market as well as of those aficionados of the blue stuff denim has captured the imagination of creative artists Worldwide.
From the use of pre-loved indigo denim as a craft form it is now used as a high art form by unbelievable talented creatives using denim as paint. Its unique ability to bleach down, wear down/out and display different casts of blue enables such artists to take the use of denim to a much higher level than mere jeans.