Lastly but by no means least we have the iconic Levi.
Levi are pioneering practices to reduce the use of energy, water, harmful chemicals and they are partnering with others in the jeans industry to help achieve what is a real difference. Their target for total clean jeans is 2020.
By 2020 it is their mission to use 100% sustainable cotton to significantly reduce their water footprint.
In addition they are using innovative “Water>Less” finishing techniques which saves up to 96% of the water normally used in the jeans finish process. It is the company belief that if the apparel industry used “Water>Less” innovations 50 billion litres of water could be saved by 2020. It is the company goal to have 80% of their jeans produced with this “Water>Less” technique by 2020. That is quite some undertaking.
Hazardous chemicals are also a big problem for the jeans industry. Levi was one of the first jeans companies to establish a Restricted Substances list. Starting in 2014 they created a foundation to eliminate harmful substances from all their suppliers production processes as well as their own. They are committed to achieving a zero discharge of hazardous chemicals by 2020.
Of course Levi also sets the bar high for using post consumer recycled waste - cotton,plastic bottles and more. The “Waste>Less” collection of products comprised 20% of post consumer waste. Specifically plastic bottles, which works out to an average of 8 bottles per pair of jeans.
2020 will also see 100% of all employees receiving the Levi Strauss WET Water education training.
“Water>Less” & “Waste>Less are registered trade marks of Levi Strauss & Co.