MiH embarks on a second collaboration with Bay Garnett showcasing vintage street style from the 70's and 80's when street was fashion and fashion was the street. Not only does Bay Garnett draw inspiration from her own personal archive collection but she also took MiH on a road trip in LA sourcing originals from the era which are currently on sale alongside MiH's own collection. This is an amazingly exciting mix of original and new which are sometimes hard to tell apart.
This Selfridges Pop up vintage expo launched mid July for a month, was curated by MiH and displayed by the Selfridges display team achieving a real "wow" factor. It all looked very exciting amongst the sameness of the existing displayed brands. Accompanying the display are cleaned and mended pieces from the best re-sellers in the markets of Europe and all are available from both Selfridges.com and MiH-jeans.com.
The amazing LA vintage "finds" were achieved by sifting through rail upon rail of vintage warehouses and curated stores in West Hollywood, Pasadena, Topanga Canyon, The Valley and Highland Park with the aim of discovering that " one of a kind" piece. MiH is not only a girls Jeans brand but also a fashion brand influenced by 70's and 80's style, so some of the finds were extraordinary wild fashion pieces from as far back as the Woodstock era.
The road trip looked fun but sifting through thousands of vintage garments is exhausting. Here i speak from personal experience. But all worth the effort when a real gem appears amongst the myriad of the ordinary.
MiH is passionate about having a light footprint in the world of denim fashion using denims from sustainable sources and manufacturing their jeans in factories with a similarly sustainable vision. To use real vintage items, recycled, re-purposed and re-made alongside their own brand new items is part of their mission to achieve success in a sustainable business. Mixing old with new is part of the MiH customers lifestyle.
Bay Garnett uses her vintage finds as inspiration for her own pieces re-imagining them fit for today's street style - "new clothes from old ideas", for example a tiger motif sweater from a Kings Road charity shop. As with the Golborne road project she embarked on with MiH last time, it continues this time around with some of her new re-makes launched with MiH in their vintage pop up in Selfridges and on line at MiH-jeans.com.