Co-ordination is the name of the game. Double denim, usually associated with blue is now head to toe bright and brilliant colour. Primary colours work best but many designers in their rediscovery of real colour in jeanswear are experimenting with hitherto unusual shades.
Weekday, Missguided
Sugar candy colour and quirky baby doll tones. Such focus on colour means that the base fabric is not necessarily white denim overdyed but plain cotton piece dyed twills with clean faces, soft touch and stretch.
Vero Moda, Weekday
Sweety and lollipop colours with an almost sticky clarity of tone.
MSGM, Zadig & Voltaire, Johnathan Simkhai
The influence of myriad pinks in nature emphasises the importance of the palette. From fresh and pale to vibrant rich reds and deep crimsons.