Hollywood Heroes synonymous with blue jeans Marilyn; James; Marlon all put their own style mark onto the blue jean making the garments as much legends as the stars.
Marilyn Monroe was one of first screen goddesses to wear denim - man's jeans to boot > the first gender neutral promotion of the cult. James Dean the youth hero of Rebel Without a Cause who died before the film's release launching it into mega popularity. Marlon Brando made jeans and black leather a cult look in On the Waterfront. Still today the look has an aggressive independent edge.
Elvis Presley in GI Blues helped perpetuate the head to toe blue denim as well as army fatigues. The greased quiff with blue jeans spawned the rocker look.
Steve McQueen was inevitably in blue jeans in Bullitt set in San Fransisco the home of Levi Strauss.
Bob Dylan started his legendary career in blue jeans and is still wearing a version of that look today.
Denim with attitude has become a feature of the festival circuit. Madonna as a festival stage performer appeals to the crowds in head to toe denim - the sexy cowgirl.
Instead of cowboy boots we now need Adidas high tops and Levi 501's to cut the mustard.