Life continues in the fast lane for which we need enhanced performance. Performance fabrics are still the future of everyday wear.

Athleisure / Active Lifestyle dressing is shifting from leggins and performance knits to performance denims. You can now do in your jeans what you could do in leggins and look more polished instead of wearing sport gear with its sweaty connotations throughout the day. We want more refined clean denim dressing with added performance for all our daily activities through to evening cool.

Denim Fabrics, created by innovative Denim Mills, with added performances to be explained later are creating a new and exciting trend in denim jeanswear.

High stretch and bi stretch. Coated finish. Breathability. Are just three essential elements of denim sport performance wear. The key is indigo. The romance of indigo shades combined with classic denim texture are taking on a new life together with the excitement of added performance. Polyurethane coatings and spray finishes enable the fabric to breathe and to repel moisture. Hi stretch can be now bi stretch or vertical stretch. We create a stretch for all different uses. A common term is 360 stretch meaning all round stretch for ultimate movement and comfort in the denim jeans. Jeans such as have not been previously experienced.

Performance denims look just like your ordinary jeans either vintage character or refined and simple. The secret is in the performance of the fibres and finishes employed in the manufacture of the denim fabric that makes them performance jeans. Clever fibre blending is the current excitement, to achieve the touch and character of the natural fibre with the precision performance of synthetics.