Printed, applique or embroidered messages for fun or for political statement. Jeanswear is the main clothing group that provides ready vehicles for slogans and personal messages. Here is an opportunity to be creative not only in what is said but the way in which it is said. Forget the denim beneath, for once it is all about the superficial, the decoration and the hard hitting or sweet message. The graphics, the colour, the embellishment and the haphazard manner in which the message is portrayed are all ways through which individuality can be expressed.