Ashish Gupta was born in India where he studied Fine Art after which he studied fashion at Central St Martins. His wanderlust in search of success did not end in London. He went to Paris to seek design success where after being robbed of his whole portfolio he designed for friends. Spotted by Browns focus he designed his first collection in 2001 and won the New generation design award 3 times.

His designs are luxe glam with more than a little flavour of his Indian heritage with embellishment and bling being a huge part of their attraction. His fine art background accounts for why his freestyle textile embellishment plays such a huge part in his clothing design. No surface is left unadorned.

Even his jeanswear demonstrates the ultimate in bling. Pattern and sequinned decoration combine to create their own level of taste.

There is so much going on in an Ashish garment that you don't know where to look first. For lovers of embellishment his items are a "must have". Jeans are probably the most commercial vehicle for his OTT decoration.