New focus is on the body and thighs rather than the whole leg. High cut waists are shapely with interesting versions of the 5 pocket principle. We also see a return to the stitched -in front seam emphasising the leg length and allowing us to use it as a feature in laundry work. The hourglass silhouette culminates in whatever shape of jean below the knee- flare; boot cut; slim; boyfriend ; crop or deeply cuffed - and don't forget the raw edge finishing.

High waists allow us to play with top stitching, visible buttons and shorter crop jackets. Raw look denims in rich bright indigos may look rigid but with the addition of lycra for a little stretch the term "raw denim" is not so much raw as supremely chic.

Women's denim is becoming more tailored and unwashed in high waisted slim shapes. Cool guys favour raw rigid in slim shapes and crop ankle grazer lengths whilst the geezers still like the aggressive laundry work whatever the shape.

The MiH Jeans ~Golborn Road project by Bay Garnett heralds a resurgence of waist and body emphasis dropping to cropped flares with cuffs big and washed or simply frayed. Girly yet elegant depending on the accessories bringing back the 70's laid back sexy looks.

Body aware is what we need now but just how much "aware" do our jeans need to be? Super tight is starting to look tired. Since skinnies are now worn under everything from crop tops to long dresses maybe skinny jeans should morph back into real leggins? Mixing Active life items with daily fashion.

Leg Skimmers step back to the real jean. The denim can display vintage fabric and washes with the added fit of lycra stretch. Rather than strangulation stretch we see comfort stretch making a return and with it exciting laundry techniques.

The boyfriend fit can be just as flattering as a skinny and much less obvious. Not a man's fit but an easy fit with a mid rise which nods to the woman rather than the girl. We will play with small kick flares, cigarette shape, cropped slim - all of which are body aware given the stretch and soft comfort technology plus more grown up in attitude.

Even though the fits are shifting from super skinny to flattering body aware slim we still need fabrics that perform and help the fit. Maybe not in such high % stretch. Maybe we no longer need 60-80% stretch maybe we only need 40%?

Lycra and Dual FX fibre blends with added Modal and Tencel for softness and lustrous drape will impart a super comfort body hug allowing the shape to fall from the body or thighs. Crop flares, boot cut revival and of course the boyfriend are just three of the important looks to come as alternatives to our skinny love.