Boys will be girls, Girls will be boys
Back in the day when girls first wore jeans they wore men's jeans from the local general store as there were no jeans for women. What a different story it is today! In fact the denim market dedicated to women's jeans represents at least 50% of all jeans sold. There are myriad shapes, fits, fabrics, finishes and shades - all for girls. But jeans life doesn't stand still. The boundaries between girls and guys fits are now blurred. Girls now buy mens jeans for their creative washing, easy baggy comfort and added attitude whilst guys buy girls skinnies for their leg hug, clean saturated colour and urban message. The traditional jeans trucker jackets have always predominantly been gender neutral with size variation to cater for the girls. Follow us in our look at this growing trend for reasons and inspiration.
Trucker jackets teamed with straight cut baggies appeal to both genders in dark or light denims. They are easy, genderless and without class. Denim is a great leveller in all ways.
Comfort, downtime, weekend vibe - genderless clothing fits our easy lifestyle. The development of lighter weight and fluid denims in differentiated soft fibres as well as cotton with lycra enables us to create styles that work for all needs. The denim no longer has to be indigo blue to be regarded as "jeans". As well as the ubiquitous Indigo, black , ecru and grey have all become essentials in the denim arena.