Trend Direction: SOFT FOCUS

September 19, 2016 Jill Lawrence

Close Up - Blurred Lines

Spraying, brushing, and layering replace heavy decay and destruction.

Soft acid wash effects and marbled wax resist patterns add a soft halo to bleached out indigos.

Marbled dye resist patterns swim across the garment which is lighter than light - swirling lightness creates must have effects.

Acid print bleaches away the indigo in patterns resembling random splashes, acid wash and even tie dye. The whole is heavily bleach washed for a sunshine beachy look.

These blurred patterns are completed by heavy scraping and spraying to achieve a super worn out light blue look with the softest hand.

Trend Direction: Soft Focus

September 15, 2016 Jill Lawrence

Close Up - Delicate Touch

Gossamer open structures; finest warps; lightweights with quixotic texture; a living indigo fabric.

Mix up the blues; darkest red casted shades combine refreshingly with green casts and even greyed worn in casts.

Soft "knit denims" add laid back comfort to everyday jeanswear. Looking fresher in brilliant indigos. The loop back achieves a softness unusual in traditional jeanswear - creating an all day comfort garment.

Melange warps and wefts give us real flannel effect denims with indigo teased softness.

Trend Direction: SOFT FOCUS

September 12, 2016 Jill Lawrence

Wear it - Soft Focus

"Knit" denims from Diesel look quirky in pieced together different indigo shades.

Splash prints combined with random surface scratches creating a soft comfortable worn in appearance. Big sloppy shapes give the impression of "don't care" cool.

New oversized layered designs for our Soft Focus edit.

Daily comfort brushed and worn in basics with fluid tencel coats and onesies from the high street.

Zara

Mih

Topman

Levi

G-Star

Trend Direction: SOFT FOCUS

September 8, 2016 Jill Lawrence

Close Up - Softly Diffused

Soft fibre blends of modal, lyocell and tencel - delicately raised faces + reverse sides = incredible comfort and drape. Laid back casual and grown up looks.

Lyocell, Tencel, and viscose; achieve a soft heavy drape as seen in these shirts.

A selection of some tencel and lyocell shirts as seen on the high street.

Massimo Dutti

Levi

G-Star Raw

Trend Direction: SOFT FOCUS

September 5, 2016 Jill Lawrence

Close Up - Light Dimension

Feather light to mid- weight blues = shape without weight. Gossamer fine plain weaves lightly coated for extra body - parachute lightness. Slight lustre or polished finish reflects deep indigo blues rendering them even richer.

Lyocell and Tencel blended lightest denims; torn and brushed softest indigos lend themselves to alternatives for jeanswear.

Forever 21

H&M

ASOS

Screw and twist these lightweights before garment dye - dry and unwrap creating novel creative dye effects. New tie dyes in colour layers on layers.

Trend Direction: SOFT FOCUS

September 1, 2016 Jill Lawrence

Baggy + soft; Super soft + light; Focus on comfort.

Indigo Blue denims with added hi-touch and fluid drape. New techniques + softest fibres enhance the light tactile effect. Max-sized flares where cut + construction + soft faces are key to make the shape drape and the impression hazy. Mélange warps lend the haze to light indigos; brushing and sueding renders the surface soft and tactile; this is comfort and cocooning indigo - from loungewear to dress wear to jeanswear.

Tencel softness with heavy drape and lustre. Embossing on shine creates another indigo dimension. Fraying the edges for added softening effect makes extra casual what may otherwise be a bit too dressy.

Lyocell blended indigos add softness and drape to even mid weight denims allowing the shapes to be manipulated and re-formed from which new styles are born.

Collaged image: ©TheDenimEye2016 Jeans : ©The Y-Project — Collaged image: ©TheDenimEye2016 Jeans : ©The Y-Project

Trend Direction: NANTUCKET

August 29, 2016 Jill Lawrence

Close up - Stripes, Stripes, Stripes

Mixing scales in indigo stripes - fun ways with summer jeans - must be easy fit, even worker style.

Sun faded dobby striped indigo denim shirt - wear it out and loose, classy and casual.

One brand who are embracing stripe denim to the max are Topshop - below a selection of some of the best stripe denim we have seen from them recently.

Current Elliot mixed scales of patched stripes in this unique shirt - unisex better worn out and loose.

CloseUp-Current Elliot striped shirt 1a.jpg

CloseUp-Current Elliot striped shirt 1b.jpg

Herringbone striped shirt, age-worn and faded.

Trend Direction: NANTUCKET

August 25, 2016 Jill Lawrence

Close Up - Bright Bright Whites

Paige ripped white high stretch skinnies. Super comfy. We suggest combining with this cool easy white linen shirt.

The same shirt can also be paired with these white heavily ripped boyfriend shorts from Mother denim.

Below we see some beautiful examples of white styles brought to us from Spanish brand Zara.

Girbaud baggy cropped whites with massive amounts of detailing. Background fabric is white on white cotton jacquard with top stitching instead of ripping, decorative taping at pockets and zippers at ankles. Tons going on but a very cool baggy boy style.

Baggy and straight whites from NFS below. They are white but with a hint of pale indigo. Double layered in parts with pale washed out indigo peeking through plus interesting top stitching. You have to be a brave soul to wear such big holes.

Bright whites from MiH and J Brand to satisfy the girls and Zara for the boys. White is ultra cool.

Mih £290

J Brand £74.36

Mih £235

Zara £19.99