Original "cowpoke's" could never have imagined that their everyday work attire would be worn little changed nearly 150 years on. Both jeans and work shirts were always purchased in the general store - every small town had at least one.
The story of the "fly rivet" is legendary. >on the original cowboy's jeans there was a rivet at the base of the buttoned fly for durability and strength. It was removed not long after being introduced because when the cowboys sat around the campfire at night the rivet became too hot in a delicate place! < The General Store had a lot of returns from sore cowboys!
The Trucker jacket, originally introduced by Levi and Wrangler, is an icon of denim style. Details change; denim shades differ but the identity remains. Still a highly popular gender neutral denim jacket.
Vintage Levi and Lee advertising, ©Denim from cowboys to catwalks, a visual history of the world's most legendary fabric (2002)
Printed ads and paper tagging were examples of early clothing advertising. Designed to be eye catching. The General Store sold absolutely everything needed for farmers, workers and the homestead so gimmicks and eye catching details were needed to make a sale. Brands used every trick in the book to tell the cowboys about their product. Lee Jeans co. even went to the lengths of making small dolls "Lee Buddies" dressed in the garments that they wished to promote. Collectors items today.
©Denim from cowboys to catwalks, a visual history of the world's most legendary fabric (2002)
Denim work jackets, still great items today, started their popular life being sold in The General Store.
From The General Store of the 1800's to top fashion store of the 21st century, they have come along way.
Hardware, workwear, jeanswear there was little variation of style but it was all available at the General Store.