Trend Direction: SHARP PERFORMERS

Brand Spotlight - ALYFE 

As we explore performance denim this month, we have taken the opportunity to showcase a technical denim brand born from lifestyle choices, experiences and the love of living life. 

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ALYFE's concept is to fuse form and function and inspire adventure in everyday life. They have created jeans to perform and let you live your active life. Working closely with one of the world's most creative and advanced denim mills and an innovative Turkish factory they have pushed the boundaries of product innovation. Tried and tested vigorously in active lives along with varying climates and environments, ALYFE jeans have been engineered with a perfect fit and clever hidden performance benefits. Currently their collection has been separated into 3 categories of technology; For Living, For Loving and For Lunatics.

Launching in Spring 2017, For Living, provides clever technology for every day life. The fabric has a water repellent coating providing protection from rain and dirt - the high tech coating increases surface tension allowing raindrops to run off the surface easily. While fibres in the denim respond to the body's fluctuating temperature allowing cooling or heating to regulate your body's temperature along with an anti bacterial finish to minimise the need for washing, thus prolonging the indigo colour and features of your jean. Cotton and elastane combine with polyester to give enormous stretch and movement but with massive recovery. 

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For Loving created for well being and body enhancing technology - they are the jean that hugs you back. A micro encapsulated coating is a new multi-ingredient active that synergises the benefits of aloe vera, Vitamin E, jojoba oil and creates a sense of well being. While their special finish has skin-smoothing effects, and is absorbed easily into dry skin, it also helps protect and repair skin damage whilst re-mineralising, re-balancing and moisturising. The vitamin E preserves skin from premature ageing. A perfect combination of cotton elastane and polyester has been designed to shape and slim your silhouette and maximise movement. The women's jean comes in a sophisticated dark and a heavily laundered vintage wash, with a high rise slim shape. These jeans have power stretch with excellent recovery. Which means we don't have to worry about dreaded baggy knees! 

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For Lunatics provides tough performance technology for adventure. The lunatic jeans come in two fabrics; NANO their strongest and most repellent jean yet and COAT OPC a unique black coated thermo regulating jean. Thermo regulating properties combine with nano water repellency, anti stain and tough fibres along with an anti bacterial finish to minimise the need to wash. For those who want a tougher jean that can react to any environment these two innovative fabrics deliver outstanding performance and comfort. All this clever technology is combined in a fabric with just enough stretch to really aid freedom of movement in all directions. Durable stretch fibres provide excellent recovery properties ensuring the silhouette of the jeans is never compromised. Both jeans come in a slim tapered fit for a street smart silhouette, with the back rise extended and contoured to provide better coverage while active, with additional secure belt loops on the back waistband for extra security. 

A fun feature across all the ALYFE jeans that we love here at The Denim Eye is the clever reflective details - the brands A logo is stitched on the centre back waistband, and the back pocket so when you are scrambling to find your jeans in your dark tent just flash your torch and your ALYFE jeans will illuminate making them easy for you to locate. While a reflective A logo on the turn ups are perfect for all those cycling commuters. 

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Trend Direction: SHARP PERFORMERS

Wear It - Sharp Performers

Wear tight high stretch jeggings at ankle skimming lengths for maximum movement. When the water resistance has disappeared on your coated commuter jeans re-spray with Teflon spray. Wash your dark proofed jeans infrequently, if at all! If you think they need refreshing put them into the freezer overnight to eliminate bacteria.  

Performance blends of cotton with other fibres enhances the efficiency of the denims and therefore the comfort of the jean.

Collage ©TheDenimEye2016. images (clockwise from top left) ©sothentheysay.com, ©akm-gsi.com, ©thelocals.dk, ©robolikesifit.tumblr.com, ©itslatingirl.com

Collage ©TheDenimEye2016. images (clockwise from top left) ©sothentheysay.com, ©akm-gsi.com, ©thelocals.dk, ©robolikesifit.tumblr.com, ©itslatingirl.com

Anti bacterial treatments such as Silvadur keep your jeans fresh all day. Teflon coating repels water. Coolmax releases moisture from within. Myabi, Acor and Thermalite keep you warm in your jeans. Denims plus performance enhancing technologies are a must to fit the modern lifestyle.  Look out for the hang tags proclaiming the added benefits.

Two brands proclaiming their performance enhancing innovations are Replay and Levi. Replay's Hyperfree® fabric, is on the cutting edge in the world of denim. It promises to ensure comfort and freedom of movement while retaining an authentic and fashionable look, while their innovative Hyperflex® technology combines lycra, polyester and cotton, preventing the fabric from stretching or losing its shape with wear and ensures complete freedom of movement and an authentic denim look. We also have Levi's Commuter™ collection which is "Built to Ride". The collection is defined by five key features; advanced fabric to stay dry, added strength for durability, stretch engineered for comfort, dual action temperature control for added comfort in the elements, and thoughtful design with performance built features for cycling. 

Collage ©TheDenimEye2016. Images (clockwise from top left) ©streetpepper.com, ©levi.com, ©zeum-mag.com/Stephanie Lou, ©asos.com, ©asos.com, © le21eme.com

Collage ©TheDenimEye2016. Images (clockwise from top left) ©streetpepper.com, ©levi.com, ©zeum-mag.com/Stephanie Lou, ©asos.com, ©asos.com, ©le21eme.com

Below some high street takes on the athleisure denim style with jog jeans giving us comfort with style from our favourite brands.

Trend Direction: SHARP PERFORMERS

Close Up - Flextreme

Stretch in all denims for comfort or performance is almost a must today. Even if the denim is traditionally a "rigid" a small % of elastane/Lycra helps the level of comfort achieved. Stretch is today non gender specific. Guys need it just as much as girls.

Extreme stretch = high function and super shape. 

Heavier performance stretch is for shape enforcement, while lighter stretch is used for barely there jeggings. There are no limits to % stretch, with use of growth limiting weft yarns. 

©TheDenimEye2016

©TheDenimEye2016

Athleisure comfort stretch for all day comfort as well as higher stretch for a higher sport performance.

Trend Direction: SHARP PERFORMERS

Close Up - Weatherproof

Teflon spray for repelling moisture and wipe clean surfaces. Coatings serve to create a wind barrier. PU and leather look coatings resist rain as well as adding a certain attitude. 

Hollow core yarns result in lightness, warmth and speed of drying. Double layering of lighter weights in blends of nylon and Tencel for dry performance and moisture management. 

©TheDenimEye2016

©TheDenimEye2016

Trend Direction: SHARP PERFORMERS

Stretch is an essential element for active jeanswear. Super high stretch with lowest growth is a must for performance retention as well as slender silhouettes. Not only do these jeans look like they perform but they must really do so. Dual FX yarns or Lycra Beauty from Invista or simple spun polyester blends are some of the blends which will ensure perfect recovery performance in super high stretch denims. Some other key performance attributes are:  water resistant, breathable coatings; moisture management fibres such as Coolmax; insulated denims with Thermolite; super strong denims with Dyneema or Cordura from Invista; Anti-bacterial treatments for odour control using Silvadur technology or microbial treatments from Archroma

Invista makes Coolmax, Thermolite, Cordura, Dual FX, Lycra Beauty and other high performance fibres for denim.  Dow chemicals makes Silvadur and Pulcra.  NDL makes Fextreme performance stretch blends.

©TheDenimEye2016

©TheDenimEye2016

©TheDenimEye2016

©TheDenimEye2016

©TheDenimEye2016

©TheDenimEye2016

... And of course supreme high stretch in a MUST for the best performance both in and out of the gym for all your Athleisure needs.