Trend Direction: SHARP PERFORMERS

Wear It - Sharp Performers

Wear tight high stretch jeggings at ankle skimming lengths for maximum movement. When the water resistance has disappeared on your coated commuter jeans re-spray with Teflon spray. Wash your dark proofed jeans infrequently, if at all! If you think they need refreshing put them into the freezer overnight to eliminate bacteria.  

Performance blends of cotton with other fibres enhances the efficiency of the denims and therefore the comfort of the jean.

Collage ©TheDenimEye2016. images (clockwise from top left) ©sothentheysay.com, ©akm-gsi.com, ©thelocals.dk, ©robolikesifit.tumblr.com, ©itslatingirl.com

Collage ©TheDenimEye2016. images (clockwise from top left) ©sothentheysay.com, ©akm-gsi.com, ©thelocals.dk, ©robolikesifit.tumblr.com, ©itslatingirl.com

Anti bacterial treatments such as Silvadur keep your jeans fresh all day. Teflon coating repels water. Coolmax releases moisture from within. Myabi, Acor and Thermalite keep you warm in your jeans. Denims plus performance enhancing technologies are a must to fit the modern lifestyle.  Look out for the hang tags proclaiming the added benefits.

Two brands proclaiming their performance enhancing innovations are Replay and Levi. Replay's Hyperfree® fabric, is on the cutting edge in the world of denim. It promises to ensure comfort and freedom of movement while retaining an authentic and fashionable look, while their innovative Hyperflex® technology combines lycra, polyester and cotton, preventing the fabric from stretching or losing its shape with wear and ensures complete freedom of movement and an authentic denim look. We also have Levi's Commuter™ collection which is "Built to Ride". The collection is defined by five key features; advanced fabric to stay dry, added strength for durability, stretch engineered for comfort, dual action temperature control for added comfort in the elements, and thoughtful design with performance built features for cycling. 

Collage ©TheDenimEye2016. Images (clockwise from top left) ©streetpepper.com, ©levi.com, ©zeum-mag.com/Stephanie Lou, ©asos.com, ©asos.com, © le21eme.com

Collage ©TheDenimEye2016. Images (clockwise from top left) ©streetpepper.com, ©levi.com, ©zeum-mag.com/Stephanie Lou, ©asos.com, ©asos.com, ©le21eme.com

Below some high street takes on the athleisure denim style with jog jeans giving us comfort with style from our favourite brands.